//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"ita"
~type:"article"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sponsorship"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sponsorship
772
Sponsoring
767
Sportmarketing
288
Sports marketing
288
Consumer behaviour
237
Konsumentenverhalten
237
Sport
203
Sports
201
Sport event
155
Sportveranstaltung
155
Advertising effects
134
Werbewirkung
134
Professional sports
132
Profisport
132
Brand image
125
Markenimage
125
Brand management
112
Markenführung
112
Football
105
Fußball
105
sponsorship
102
USA
74
United States
74
Marketing management
73
Marketingmanagement
73
Internet marketing
65
Online-Marketing
65
Corporate Social Responsibility
55
Corporate social responsibility
55
Public relations
50
Sport organization
50
Sportorganisation
50
Öffentlichkeitsarbeit
50
Advertising
43
Werbung
43
Social Web
39
Social web
39
Relationship marketing
37
Beziehungsmarketing
36
Event marketing
30
more ...
less ...
Online availability
All
Undetermined
344
Free
29
Type of publication
All
Article
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
774
Aufsatz im Buch
62
Book section
62
Case study
24
Fallstudie
24
Collection of articles of several authors
5
Sammelwerk
5
Article
3
Conference paper
3
Interview
3
Konferenzbeitrag
3
Reprint
2
more ...
less ...
Language
All
English
Italian
German
53
French
6
Dutch
1
Spanish
1
Serbian
1
more ...
less ...
Author
All
Cornwell, T. Bettina
24
Jensen, Jonathan A.
16
Carrillat, François A.
11
Mazodier, Marc
11
Breuer, Christoph
10
Koronios, Konstantinos
10
Grohs, Reinhard
9
O'Reilly, Norm
9
Scheinbaum, Angeline Close
9
Biscaia, Rui
8
Lacey, Russell
8
Astous, Alain d'
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Meenaghan, John A.
7
Bouchet, Adrien
6
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Johnston, Margaret A.
6
Rumpf, Christopher
6
Boronczyk, Felix
5
Chien, P. Monica
5
Dimitropoulos, Panagiotis
5
Kim, Yu Kyoum
5
Ntasis, Lazaros
5
Olson, Erik L.
5
Prendergast, Gerard P.
5
Quester, Pascale
5
Ryan, Annmarie
5
Séguin, Benoit
5
Tyler, B. David
5
Walkup, Brian R.
5
Weeks, Clinton S.
5
Westberg, Kate
5
Woisetschläger, David
5
Woratschek, Herbert
5
Bee, Colleen
4
Bennett, Gregg
4
Boerman, Sophie C.
4
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
41
International journal of sport management and marketing : IJSMM
39
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
19
Journal of advertising research
16
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
13
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
Marketing letters : a journal of research in marketing
5
Sport, Business and Management : an international journal ; SBM
5
The journal of product & brand management
5
International journal of internet marketing and advertising : IJIMA
4
Journal of business ethics : JOBE
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Academy of Management journal : AMJ
3
Applied economics
3
Business horizons
3
International journal of arts management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
more ...
less ...
Source
All
ECONIS (ZBW)
774
Showing
1
-
10
of
774
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
2
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
3
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
4
Guidelines for sponsorship signaling within socially complex markets
Lin, Hsin-Chen
;
Bruning, Patrick F.
- In:
Business horizons
67
(
2024
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10014456139
Saved in:
5
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
6
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
7
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
8
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
9
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
10
Asymmetric interstate solidarity and return sponsorship
Milazzo, Eleonora
- In:
Journal of common market studies : JCMS
61
(
2023
)
5
,
pp. 1179-1193
Persistent link: https://www.econbiz.de/10014364769
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->