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~language:"ita"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Sammlung"
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Search: subject_exact:"Sponsorship"
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Sponsorship
847
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843
Sportmarketing
304
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304
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243
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243
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212
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210
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Cornwell, T. Bettina
25
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19
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12
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11
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11
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10
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9
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9
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8
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8
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8
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7
Ko, Yong Jae
7
Kwak, Dae Hee
7
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6
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6
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6
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6
Dietl, Helmut
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5
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5
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5
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Ethnikē Trapeza tēs Hellados
1
Fachhochschule Reutlingen / European School of Business
1
International Chamber of Commerce
1
National Bureau of Economic Research
1
Otto-Friedrich-Universität Bamberg
1
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International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
International journal of sport management and marketing : IJSMM
42
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Journal of advertising research
19
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
14
Journal of advertising : official publication of the American Academy of Advertising
13
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
Marketing letters : a journal of research in marketing
5
Sport, Business and Management : an international journal ; SBM
5
The journal of product & brand management
5
Working paper / National Bureau of Economic Research, Inc.
5
International journal of internet marketing and advertising : IJIMA
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Academy of Management journal : AMJ
3
Applied economics
3
Business horizons
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ECONIS (ZBW)
850
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1
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10
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850
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date (oldest first)
1
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
2
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
3
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
4
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
5
Guidelines for sponsorship signaling within socially complex markets
Lin, Hsin-Chen
;
Bruning, Patrick F.
- In:
Business horizons
67
(
2024
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10014456139
Saved in:
6
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
7
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
8
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
9
From sensation to emotion : a neuromarketing study of sport sponsorship effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
10
Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
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