Havemo, Emelie - In: Journal of business models : JOBM 11 (2023) 1, pp. 58-67
This paper introduces a visual approach to sustainable business model innovation that helps business model designers … conceptualise how sustainability can be integrated in business models. Drawings are used to illustrate four sustainable trajectories … for business model innovation. The visualisation of trajectories helps to open the "black box" of sustainable value …