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~language:"eng"
~language:"lit"
~subject:"Theorie"
~subject:"marketing"
~type_genre:"Sammlung"
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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3
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
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4
Essays on news provision in competitive environments
Wältermann, Christian
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2013
Persistent link: https://www.econbiz.de/10010187624
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5
Essays on cooperation in developing country industrial clusters
Thompson, Theresa
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2005
Persistent link: https://www.econbiz.de/10003384640
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6
Financial markets, marketing, and information sharing : three essays in industrial organization
Wallace, Rodney B.
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2000
Persistent link: https://www.econbiz.de/10001667455
Saved in:
7
Estimation of long run equilibrium relationships and common long memory components in cointegrated systems
Gonzalo, Jesús
-
1991
Persistent link: https://www.econbiz.de/10000866008
Saved in:
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