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~language:"eng"
~language:"por"
~person:"Donovan, Rob"
~subject:"Management"
~subject:"Marketing management"
~subject:"Strategisches Management"
~type_genre:"Lehrbuch"
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Donovan, Rob
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Principles and practice of social marketing : an international perspective
Donovan, Rob
;
Henley, Nadine
-
2010
-
[Updated ed.]
behaviour. The author team combine research and teaching
knowledge
with hands-on experience of developing and implementing …
Persistent link: https://www.econbiz.de/10008698161
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