Luigi, Dumitrescu; Oana, Stanciu; Mihai, Tichindelean; … - In: Studies in Business and Economics 6 (2011) 2, pp. 19-26
Nowadays, innovation goes so much further than merely products. In order to thrive in this extremely competitive business environment a company needs to innovate its technologies, its business strategies, its business models, and by innovating in research. It is also about reinventing or...