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~language:"eng"
~language:"rus"
~person:"Cleveland, Mark"
~subject:"International marketing"
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International marketing
Consumer behaviour
17
Cultural identity
17
Konsumentenverhalten
17
Kulturelle Identität
17
Globalization
12
Globalisierung
11
Ethnic group
9
Ethnische Gruppe
9
National culture
7
Nationalkultur
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Welt
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World
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Social integration
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Soziale Integration
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Acculturation
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Internationales Marketing
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Cosmopolitanism
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China
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Ethnic identity
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Global consumer culture
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Materialism
3
Personality psychology
3
Persönlichkeitspsychologie
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Brand management
2
Chinese (People)
2
Chinesen
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Consumer ethnocentrism
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Consumption
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Identification with global consumer culture
2
International market segmentation
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Internationale Marktsegmentierung
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Markenführung
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Measurement
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Messung
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Cleveland, Mark
Mooij, Marieke K. de
11
Laroche, Michel
5
Manrai, Ajay K.
5
Teng, Lefa
5
Torelli, Carlos J.
5
Bartikowski, Boris
4
Batra, Rajeev
4
Keh, Hean Tat
4
Mueller, Barbara
4
Steenkamp, Jan-Benedict E. M.
4
Usunier, Jean-Claude
4
Feinberg, Fred M.
3
Manrai, Lalita A.
3
Okazaki, Shintaro
3
Peñaloza, Lisa
3
Poon, Patrick
3
Taylor, Charles Raymond
3
Visconti, Luca M.
3
Belk, Russell W.
2
Brandt, Corine van den
2
Broderick, Amanda J.
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Demangeot, Catherine
2
Diehl, Sandra
2
Gould, Thomas H. P
2
Guo, Xiaoling
2
Hendriks, Berna
2
Hofstede, Geert
2
Lee, Julie Anne
2
Leeflang, Peter
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Mady, Tarek T.
2
Moon, Sangkil
2
Nakata, Cheryl
2
Noskova, Elena Viktorovna
2
Pennemann, Karin
2
Rao, C. P.
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Romanova, Irina Matveevna
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Journal of business research : JBR
4
International marketing review
1
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ECONIS (ZBW)
5
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1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
4
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
5
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
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