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~language:"eng"
~language:"rus"
~person:"Cleveland, Mark"
~subject:"Personality psychology"
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Personality psychology
Consumer behaviour
16
Cultural identity
16
Konsumentenverhalten
16
Kulturelle Identität
16
Globalization
12
Globalisierung
11
Ethnic group
8
Ethnische Gruppe
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Welt
7
World
7
National culture
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Nationalkultur
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Social integration
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Soziale Integration
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Acculturation
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International marketing
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Internationales Marketing
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Cosmopolitanism
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China
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Ethnic identity
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Global consumer culture
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Materialism
3
Brand management
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Chinese (People)
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Chinesen
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Consumer ethnocentrism
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Consumption
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Corporate culture
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Culture
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Identification with global consumer culture
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International market segmentation
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Internationale Marktsegmentierung
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Markenführung
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Persönlichkeitspsychologie
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Social values
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Soziale Werte
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Unternehmenskultur
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Cleveland, Mark
Fouarge, Didier
4
Seegers, Philipp
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Özer, Merve Nezihe
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Ma, Zhenzhong
3
Sharma, Piyush
3
Autiero, Giuseppina
2
Baluku, Martin
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Bartikowski, Boris
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Demangeot, Catherine
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Dong, Weiwei
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König, Cornelius J.
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Laroche, Michel
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Liang, Dapeng
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Ottaviano, Gianmarco I. P.
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Journal of business research : JBR
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ECONIS (ZBW)
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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2
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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