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~language:"rus"
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Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
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Svenska Handelshögskolan <Helsinki>
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Faculty & research / Insead : working paper series
28
Kellogg on marketing : the marketing faculty of the kellog school of management
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ERIM report series research in management
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The Routledge companion to strategic marketing
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Market orientation : transforming food and agribusiness around the customer
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E-marketing ; Vol. 3
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Kellogg on marketing
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Handbook of marketing strategy
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Strategies and communications for innovations : an integrative management view for companies and networks
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Integrated marketing communication
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Macquarie economics research papers
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Strategic market creation : a new perspective on marketing and innovation management
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Strategy and communication for innovation
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E-marketing ; Vol. 1
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Enhancing customer engagement through location-based marketing
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Entrepreneurship marketing : principles and practice of SME marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Research and the development of pedagogical materials : working papers
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Using influencer marketing as a digital business strategy
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Working paper / European Institute for Advanced Studies in Management
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Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The impact of theory on representations of the consumer and the marketing organisation
7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Working paper / National Bureau of Economic Research, Inc.
7
Case studies on MNCs in India
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
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Handbook of research on mobile marketing management
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Research paper series / Stanford Graduate School of Business
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ECONIS (ZBW)
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1
Strategic use of social media influencer marketing
Förster, Manuel
;
Hellmann, Tim
;
Vega-Redondo, Fernando
-
2024
-
Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
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2
Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław
;
Sekliuckiene, Jurgita
;
Kozma, …
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 41-60)
.
2023
Persistent link: https://www.econbiz.de/10013548009
Saved in:
3
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
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4
Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto
;
Moayedizadeh, Ashin
-
2022
Persistent link: https://www.econbiz.de/10014232582
Saved in:
5
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
6
Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu
;
Gunasinghe, Nandana
- In:
Applying business intelligence and innovation to …
,
(pp. 81-105)
.
2024
Persistent link: https://www.econbiz.de/10014540544
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7
Ethical AI integration in marketing strategies for sustainable e-commerce fashion designing
Rana, Nirbhay
- In:
Contemporary management and global leadership for …
,
(pp. 218-233)
.
2024
Persistent link: https://www.econbiz.de/10014532604
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8
Impact of market orientation on technological innovation
Xu, Zhoucan
- In:
Internet finance and digital economy : advances in …
,
(pp. 417-431)
.
2024
Persistent link: https://www.econbiz.de/10014534186
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9
Challenges and opportunities for recommender systems in media markets
Ranaivoson, Heritiana
;
Smets, Annelien
;
Ballon, Pieter
- In:
De Gruyter handbook of media economics
,
(pp. 215-227)
.
2024
Persistent link: https://www.econbiz.de/10014538897
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10
Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
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