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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Jain, Pramod Kumar"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Markenführung"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Dienstleistungsqualität
Indien
Markenführung
Systematic literature review
Consumer behaviour
114
Konsumentenverhalten
114
India
70
Relationship marketing
56
Beziehungsmarketing
55
Brand management
39
Brand image
31
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31
Kundenzufriedenheit
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141
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Beatty, Sharon E.
Jain, Pramod Kumar
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Ghosh, Saibal
89
Kamaiah, Bandi
80
Khare, Arpita
74
Han, Heesup
62
Reddy, Y. V.
61
Kumar, Vikas
59
Melewar, T. C.
59
Tiwari, Aviral Kumar
52
Sen, Kunal
50
Rangarajan, Chakravarthi
49
Kumar, Satish
48
Kumar, Sunil
48
Gaiha, Raghav
46
Chawla, Deepak
45
Jha, Raghbendra
45
Joshi, Himanshu
44
Singh, Tarlok
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Mohan, Rakesh
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Vrontis, Demetris
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Mattila, Anna S.
42
Rahman, Zillur
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Shveta Singh
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Bang, Nguyen
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Loureiro, Sandra Maria Correia
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Shankar, Ravi
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Budhwar, Pawan S.
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Mitra, Arup
40
Prentice, Catherine
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Prybutok, Victor R.
39
Goldar, Bishwanath
38
Merrilees, Bill
38
Sharma, Chandan
38
Goyal, Ashima
37
Singh, Manmohan
37
Kathuria, Vinish
35
Das, Abhiman
34
Mahendra Dev, S.
34
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34
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Journal of business research : JBR
20
Journal of retailing and consumer services
8
Journal of financial management and analysis : international review of finance
6
Journal of strategic marketing
5
Finance India : the quarterly journal of Indian Institute of Finance
4
South Asian journal of management : SAJM
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
IIMB management review
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International journal of hospitality management
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Journal of advances in management research : JAMR
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Journal of emerging market finance
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Research bulletin / The Institute of Cost Accountants of India
3
The IUP journal of applied finance : IJAF
3
The journal of services marketing
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European management journal
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
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International journal of consumer studies
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of service research : JSR
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Marketing intelligence & planning
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The service industries journal
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Asia Pacific business review
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
1
Asian journal of business and accounting : AJBA
1
British journal of management
1
Decision
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Electronic commerce research
1
Emerging markets review
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Global business & economics review
1
International journal of accounting and finance
1
International journal of advertising : the review of marketing communications
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International journal of commerce and management
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ECONIS (ZBW)
142
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Performance of cross-border acquirers from India and China : its sustainability in the long-run?
Jain, Samta
;
Kashiramka, Smita
;
Jain, Pramod Kumar
- In:
Review of international business and strategy
34
(
2024
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10014468668
Saved in:
5
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
6
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
7
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
8
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
9
Determinants of stock market reaction to cross-border acquisitions : evidence from emerging economies
Jain, Samta
;
Kashiramka, Smita
;
Jain, Pramod Kumar
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 3116-3137
Persistent link: https://www.econbiz.de/10014451792
Saved in:
10
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
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