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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Brand management"
~subject:"Globalisierung"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand management
Globalisierung
Indien
Kundenwert
Nachhaltige Entwicklung
Consumer behaviour
206
Konsumentenverhalten
206
Markenführung
73
Relationship marketing
69
Beziehungsmarketing
68
Brand image
48
Markenimage
48
Luxury goods
44
Luxusgüter
44
Social Web
43
Social web
43
Customer satisfaction
37
Fashion
37
Internet marketing
37
Kundenzufriedenheit
37
Mode
37
Online-Marketing
37
Brand
32
Dienstleistungsqualität
32
Service quality
32
Markenartikel
30
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30
Marketingmanagement
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Bibliometrics
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23
Customer value
22
Globalization
22
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22
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10
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4
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3
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3
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Ghosh, Saibal
89
Kamaiah, Bandi
80
Khare, Arpita
76
Kumar, Vikas
68
Tiwari, Aviral Kumar
66
Reddy, Y. V.
62
Melewar, T. C.
58
Jain, Pramod Kumar
54
Sen, Kunal
52
Buckley, Peter J.
51
Vrontis, Demetris
51
Rangarajan, Chakravarthi
49
Kumar, Sunil
48
Gaiha, Raghav
46
Jha, Raghbendra
45
Joshi, Himanshu
45
Shankar, Ravi
45
Singh, Tarlok
45
Chawla, Deepak
44
Kumar, V.
44
Rahman, Zillur
44
Mohan, Rakesh
43
Singh, Manmohan
43
Shveta Singh
42
Budhwar, Pawan S.
41
Kumar, Satish
41
Goldar, Bishwanath
40
Mitra, Arup
40
Sharma, Chandan
39
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Goyal, Ashima
37
Rath, Badri Narayan
37
Bang, Nguyen
36
Han, Heesup
35
Kathuria, Vinish
35
Pereira, Vijay
35
Rastogi, Shailesh
35
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Journal of business research : JBR
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of advertising : the review of marketing communications
5
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
4
European management journal
3
International business review : the official journal of the European International Business Academy
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
International marketing review
3
Journal of East-West business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of retailing and consumer services
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of advertising
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Technological forecasting & social change : an international journal
2
Thunderbird international business review
2
Asia Pacific business review
1
British journal of management
1
Business strategy and the environment
1
Electronic commerce research
1
European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International marketing : emerging markets
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global marketing
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
145
Showing
1
-
10
of
145
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date (oldest first)
1
Does the micro become macro in developing economies? : a study to trace sustainable circular replacements for emerging world's green development
Rawat, Prigya
;
Arya, Vikas
;
Paul, Justin
;
Roy, Hiran
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2478-2496
Persistent link: https://www.econbiz.de/10014514270
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
7
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
8
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
9
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
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