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~language:"eng"
~language:"spa"
~person:"Cleveland, Mark"
~person:"Paul, Justin"
~person:"Yang, Zhiyong"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Soziale Integration"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Indien
Konsumentenverhalten
Soziale Integration
Globalization
30
Globalisierung
29
Bibliometrics
26
Bibliometrie
26
Brand management
23
Markenführung
23
Brand image
18
Markenimage
18
Cultural identity
17
Kulturelle Identität
17
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16
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16
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16
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15
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14
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14
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13
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11
Auslandsinvestition
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10
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10
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10
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Article
108
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109
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4
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4
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2
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English
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Author
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Cleveland, Mark
Paul, Justin
Yang, Zhiyong
Han, Heesup
113
Mattila, Anna S.
96
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Lusk, Jayson L.
76
Dwivedi, Yogesh Kumar
71
Phau, Ian
70
Grewal, Dhruv
61
Reddy, Y. V.
61
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Belk, Russell W.
56
Kumar, Vikas
56
Septianto, Felix
56
Tiwari, Aviral Kumar
55
Jain, Pramod Kumar
53
Chawla, Deepak
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Ko, Eunju
49
Kumar, Sunil
49
Bagozzi, Richard P.
48
Laroche, Michel
48
Gaiha, Raghav
46
Pelsmacker, Patrick de
46
Sharma, Piyush
46
Jha, Raghbendra
45
Joshi, Himanshu
45
Kim, Jungkeun
44
Kumar, Satish
44
Rahman, Zillur
44
Singh, Tarlok
44
Hollebeek, Linda D.
43
Mohan, Rakesh
43
Vrontis, Demetris
43
Diamantopoulos, Adamantios
42
Shankar, Ravi
42
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Journal of business research : JBR
30
Journal of retailing and consumer services
13
International marketing review
5
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Paradigm : the journal of Institute of Management Technology
1
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ECONIS (ZBW)
109
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1
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109
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1
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
7
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
8
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
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