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~language:"eng"
~language:"spa"
~person:"Mohan, Rakesh"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"KMU"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Consumer behaviour
Indien
KMU
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62
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18
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Mohan, Rakesh
Paul, Justin
Han, Heesup
113
Mattila, Anna S.
98
Ghosh, Saibal
90
Khare, Arpita
85
Kamaiah, Bandi
80
Belk, Russell W.
77
Dwivedi, Yogesh Kumar
77
Lusk, Jayson L.
76
Phau, Ian
73
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68
Kumar, Vikas
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60
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Thurasamy Ramayah
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Ko, Eunju
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48
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48
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46
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46
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46
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Economic developments in India : quarterly update : analysis, reports, policy documents
27
Journal of retailing and consumer services
13
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7
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4
International journal of consumer studies
4
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3
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The Indian economic journal
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India's economy in the 21st century : a collection of select articles
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
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International marketing review
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Journal of East-West business
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Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
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Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
123
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
7
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
8
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
9
Organic food consumption and contextual factors : an attitude-behavior-context perspective
Sadiq, Mohd
;
Adil, Mohd
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3383-3397
Persistent link: https://www.econbiz.de/10014369818
Saved in:
10
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
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