Dias, Álvaro; Renato, Pereira - In: Academia Revista Latinoamericana de Administración 30 (2017) 3, pp. 417-430
dynamic capabilities, specifically routine creation through embedding learning and knowledge, on marketing capabilities and …/methodology/approach The authors used four construct dimensions: knowledge creation routines, knowledge transfer processes, marketing … maintenance of competitive advantage. Specifically, the authors identified a link between knowledge creation routines and …