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~language:"eng"
~language:"tur"
~person:"Ko, Yong Jae"
~person:"Rajagopal"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
75
Mexico
39
Mexiko
39
Brand management
27
Markenführung
27
Sportmarketing
21
Sports marketing
21
USA
19
United States
19
Brand image
18
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14
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corporate social responsibility
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Article in journal
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75
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Ko, Yong Jae
Rajagopal
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Ko, Eunju
50
Hollebeek, Linda D.
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Park, Jungkun
37
Vrontis, Demetris
37
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of business innovation and research
7
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Sport management review
3
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Corporate reputation review
1
Global business & economics review
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of travel and tourism marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
75
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41
Athlete reputational crisis and consumer evaluation
Sato, Shintaro
;
Ko, Yong Jae
;
Park, Chanmin
;
Tao, Weiting
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
Saved in:
42
Research framework for analysing consumerism in Mexico towards renewable energy products
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011545384
Saved in:
43
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
44
Consumer preferences for green power in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010400537
Saved in:
45
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
46
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
47
Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal
- In:
Journal of transnational management : the official …
19
(
2014
)
1
,
pp. 107-133
Persistent link: https://www.econbiz.de/10010346055
Saved in:
48
Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
7
(
2014
)
5
,
pp. 577-600
Persistent link: https://www.econbiz.de/10011297101
Saved in:
49
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Saved in:
50
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
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