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~language:"eng"
~language:"zho"
~person:"Casson, Mark"
~subject:"International marketing"
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International marketing
Theorie der Unternehmung
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Theory of the firm
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Theorie
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Entrepreneurship
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Multinationales Unternehmen
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Casson, Mark
Buckley, Peter J.
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Silk, Alvin J.
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Journal of the Academy of Marketing Science
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The multinational enterprise and the emergence of the global factory
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ECONIS (ZBW)
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1
Marketing and the multinational : extending internalisation theory
Buckley, Peter J.
;
Casson, Mark
- In:
The multinational enterprise and the emergence of the …
,
(pp. 20-51)
.
2014
Persistent link: https://www.econbiz.de/10010461287
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2
Marketing and the multinational : extending internalisation theory
Buckley, Peter J.
;
Casson, Mark
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 492-508
Persistent link: https://www.econbiz.de/10009297216
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