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~language:"eng"
~person:"Abildgaard, Sille Julie Jøhnk"
~person:"Chen, Steven"
~person:"Verganti, Roberto"
~subject:"Wettbewerbsanalyse"
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Positioning SMEs with a lone designer : a qualitative study of small design firms
Chen, Steven
;
Schiele, Kristen
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10011738261
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