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~language:"eng"
~person:"Abratt, Russell"
~person:"Gupta, Suraksha"
~person:"Redler, Jörn"
~subject:"Brand management"
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Search: subject_exact:"Markenfamilie"
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Brand management
Brand architecture
9
Markenarchitektur
9
Markenführung
8
Corporate reputation
5
Firmenimage
5
Corporate culture
3
Lieferantenmanagement
3
Supplier relationship management
3
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2
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Business ethics
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Conscientious corporate branding
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Corporate Social Responsibility
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Corporate brand
1
Corporate brand identification
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Corporate brand relationships
1
Corporate rebranding
1
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Abratt, Russell
Gupta, Suraksha
Redler, Jörn
Balmer, John M. T.
31
Melewar, T. C.
12
Foroudi, Pantea
7
Otubanjo, Olutayo
7
Balmer, John M.T.
6
Bang, Nguyen
6
Chen, Weifeng
6
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6
Ind, Nicholas
6
Kernstock, Joachim
6
Merrilees, Bill
6
Miller, Dale
6
Sharifah Faridah Syed Alwi
6
Brexendorf, Tim Oliver
5
Greyser, Stephen A.
5
Mingione, Michela
5
Sarkar, Soumya
5
Anisimova, Tatiana
4
Burghausen, Mario
4
Dev, Chekitan S.
4
Keller, Kevin Lane
4
Urde, Mats
4
Barnier, Virginie de
3
Brunninge, Olof
3
Cooper, Holly
3
Foroudi, Mohammad Mahdi
3
Hakenes, Hendrik
3
Heller, Michael
3
Kleyn, Nicola
3
Navare, Jyoti
3
Peitz, Martin
3
Powell, Shaun M.
3
Rindell, Anne
3
Schultz, Majken
3
Singh, Jaywant
3
Stuart, Helen
3
Suppliet, Moritz
3
Aaker, David A.
2
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Journal of business research : JBR
2
The journal of brand management : an international journal
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Routledge studies in marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
8
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1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
3
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
4
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
5
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
6
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
7
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
8
The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
Saved in:
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