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~language:"eng"
~person:"Adami-Schrott, Michaela"
~person:"Antorini, Yun Mi"
~type_genre:"Thesis"
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Obstacles to top management assuming brand leadership - a case study of UPC broadband (subsidiary of liberty global plc)
Adami-Schrott, Michaela
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2017
Persistent link: https://www.econbiz.de/10011628797
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Brand community innovation : an intrinsic case study of the adult fans of Lego community
Antorini, Yun Mi
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2007
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Persistent link: https://www.econbiz.de/10003642773
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