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~language:"eng"
~person:"Aggarwal, Pankaj"
~subject:"Economic psychology"
~subject:"Evolutionary economics"
~subject:"Konsumentenverhalten"
~subject:"Organization theory"
~type_genre:"Book section"
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Aggarwal, Pankaj
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Handbook of brand relationships
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Using relationship norms to understand consumer-brand interactions
Aggarwal, Pankaj
- In:
Handbook of brand relationships
,
(pp. 24-42)
.
2009
Persistent link: https://www.econbiz.de/10003915470
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