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~language:"eng"
~person:"Al Shurideh, Muhammad"
~person:"Heere, Bob"
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Al Shurideh, Muhammad
Heere, Bob
Helliwell, John F.
11
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6
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6
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6
Atal, Vidya
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European Sport management quarterly : ESMQ
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of service management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
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2
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
3
Sunday afternoon social capital : an ethnographic study of the Southern City Jets Club
Collins, Dorothy R.
;
Heere, Bob
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 439-458
Persistent link: https://www.econbiz.de/10011915264
Saved in:
4
Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki
;
Gordon, Brian
;
Heere, Bob
;
James, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
Saved in:
5
Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob
;
Walker, Matthew
;
Yoshida, Masayuki
;
Ko, Yong Jae
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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