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~language:"eng"
~person:"Albers, Sönke"
~person:"Schubert, Petra"
~subject:"Marketingmanagement"
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Marketingmanagement
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Albers, Sönke
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Journal of the Academy of Marketing Science
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Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
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