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~language:"eng"
~person:"Aspara, Jaakko"
~person:"Kim, Wansoo"
~subject:"Beziehungsmarketing"
~subject:"Low-cost strategy"
~type_genre:"Article in journal"
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Beziehungsmarketing
Low-cost strategy
Niedrigpreisstrategie
4
Consumer behaviour
3
Konsumentenverhalten
3
Preisdifferenzierung
2
Preismanagement
2
Price discrimination
2
Pricing strategy
2
Rabatt
2
Rebate
2
Relationship marketing
2
Sales promotion
2
Verkaufsförderung
2
Air passenger transport
1
Airline
1
Airline industry
1
Altruism
1
Altruismus
1
Chinese and Korean travelers
1
Consumer
1
Customer satisfaction
1
Dienstleistungsqualität
1
Einzelhandel
1
Einzelhandelspreis
1
Feldforschung
1
Field research
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Fluggesellschaft
1
Holiday behaviour
1
Industrial buyer
1
Kundenzufriedenheit
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Lieferantenmanagement
1
Passagierluftverkehr
1
Peripheral cues
1
Price discount
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Price promotion
1
Retail buyers
1
Retail price
1
Retail trade
1
Service quality
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Article
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Article in journal
Aufsatz in Zeitschrift
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English
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Aspara, Jaakko
Kim, Wansoo
Dresner, Martin
7
Fageda, Xavier
7
O'Connell, John F.
7
Biswas, Abhijit
6
Castillo-Manzano, José I.
6
Redondi, Renato
6
Grewal, Dhruv
5
Guha, Abhijit
5
Kukar-Kinney, Monika
5
Malighetti, Paolo
5
Oliveira, Alessandro Vinícius Marques de
5
Piga, Claudio A.
5
Bilotkach, Volodymyr
4
Francis, Graham
4
Lohmann, Guilherme
4
Martinez-Garcia, Esther
4
Murakami, Hideki
4
Sinitsyn, Maxim
4
Sun, Joo Yeon
4
Truong Dothang
4
Wang, Kun
4
Windle, Robert J.
4
Albers, Sascha
3
Alderighi, Marco
3
Arbatskaya, Maria
3
Barbot, Cristina
3
Chang, Yu-Chun
3
Coenders, Germà
3
Coto-Millán, Pablo
3
Dutta, Sujay
3
Ferrer-Rosell, Berta
3
Fu, Xiaowen
3
Humphreys, Ian
3
Hviid, Morten
3
Hüschelrath, Kai
3
Kalić, Milica
3
Klophaus, Richard
3
Lei, Zheng
3
López-Valpuesta, Lourdes
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Journal of marketing
2
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
4
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
3
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
4
In-flight service performance and passenger loyalty : a cross-national (China/Korea) study of travelers using low-cost carriers
Han, Heesup
;
Hyun, Sunghyup Sean
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
31
(
2014
)
5/6
,
pp. 589-609
Persistent link: https://www.econbiz.de/10010405093
Saved in:
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