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~language:"eng"
~person:"Bünzli, Fabienne"
~subject:"Public relations"
~type_genre:"Graue Literatur"
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Bünzli, Fabienne
Blinder, Alan S.
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Haan, Jakob de
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Ehrmann, Michael
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Bernoth, Kerstin
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Persuasion in public communication campaigns : towards a more nuanced perspective on message strategies
Bünzli, Fabienne
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2021
Persistent link: https://www.econbiz.de/10014365213
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