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~language:"eng"
~person:"Backhaus, Klaus"
~person:"Calaminus, Günter"
~person:"Weiber, Rolf"
~subject:"Brand management"
~subject:"Europe"
~subject:"Marktforschung"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Book section"
~type_genre:"Systematic review"
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Backhaus, Klaus
Calaminus, Günter
Weiber, Rolf
Keller, Kevin Lane
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Kleinaltenkamp, Michael
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Beverland, Michael B.
1
Cadeaux, Jack
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Chandler, Jennifer D.
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D'Esopo, Michael
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Ehret, Michael
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Fließ, Sabine
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Glynn, Mark S.
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Glynn, Simon
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Johnston, Wesley J.
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Kingsman, Brian G.
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Kotler, Philip
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Mishra, Prashant
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Mudambi, Susan
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Mudambi, Susan M.
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Nuneva, Adriana
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Peter, R.
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Plinke, Wulff
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Retno, S. L.
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Sarkar, Soumya
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Solomon, T.
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Söllner, Albrecht
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Vogler, Thomas
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Fundamentals of business-to-business marketing
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ECONIS (ZBW)
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Jacob, Frank
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Weiber, Rolf
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2015
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