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~language:"eng"
~person:"Baron, Shawn D."
~subject:"Advertising effects"
~subject:"Grain"
~subject:"Interactive media"
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A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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