//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Bauer, Hans H."
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Advertising effects"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
3
Einzelhandel
3
Markenführung
3
Retail trade
3
Welt
3
World
3
Branchenentwicklung
2
Deutschland
2
Germany
2
Handelsmarke
2
Kaufentscheidung
2
New product development
2
Produktentwicklung
2
Purchase decision
2
Sector development
2
Social Web
2
Social web
2
Automotive services industry
1
Brand
1
Customer satisfaction
1
Distribution channel
1
Electronic Banking
1
Electronic banking
1
International marketing
1
Internationales Marketing
1
Investment bank
1
Investmentbank
1
Kfz-Gewerbe
1
Kundenzufriedenheit
1
Markenartikel
1
Markenpolitik
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Risiko
1
Risk
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Working Paper
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Language
All
English
German
4
Author
All
Bauer, Hans H.
Gázquez-Abad, Juan Carlos
Aaker, Jennifer
3
Avery, Rosemary J.
3
Cantoni, Davide
3
Eisenberg, Matthew
3
Gröppel-Klein, Andrea
3
Johnson, Garrett A.
3
Bayer, Ralph-C.
2
Bursztyn, Leonardo
2
Cawley, John H.
2
Chesnes, Matthew
2
Franses, Philip Hans
2
Germelmann, Claas Christian
2
Haan, Marco
2
Hefti, Andreas
2
Jin, Ginger Zhe
2
Karle, Heiko
2
Ke, Changxia
2
Lewis, Randall A.
2
Liu, Shuo
2
Mogilner, Cassie
2
Moraga-González, José Luis
2
Narayanan, Sridhar
2
Peitz, Martin
2
Sahni, Navdeep S.
2
Valletti, Tommaso M.
2
Veiga, André
2
Vikander, Nick
2
Abhishek, Vibhanshu
1
Agarwal, Sumit
1
Agrawal, Meenu
1
Allcott, Hunt
1
Alpert, Abby E.
1
Alpízar R., Francisco
1
Ambrose, Brent William
1
Anderson, Keith B.
1
Banerjee, Bibek
1
Baumann, Florian
1
Baun, Dorothea
1
Berger, Jonah
1
more ...
less ...
Published in...
All
Series: Management know-how / M
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->