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~language:"eng"
~person:"Behe, Bridget K."
~person:"Mollekopf, Katrin"
~person:"Sanayei, Ali"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
6
Eye-tracking
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Store design
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Co-branding strategy
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Behe, Bridget K.
Mollekopf, Katrin
Sanayei, Ali
Al-Shuaili, Ahmed Hamed
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International journal of business excellence : IJBEX
1
International journal of retail & distribution management
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ECONIS (ZBW)
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Application of
eye-tracking
in assessing the role of mediator variable (brand awareness) in the relation between packaging elements and customers' choice
Salehi, Somayeh
;
Sanayei, Ali
;
Sammaknejad, Negar
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012669030
Saved in:
2
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
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