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~language:"eng"
~person:"Behe, Bridget K."
~person:"Mollekopf, Katrin"
~subject:"Ladengestaltung"
~subject:"Markenführung"
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Ladengestaltung
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Consumer behaviour
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Eye-tracking
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Behe, Bridget K.
Mollekopf, Katrin
Minahan, Stella
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Huddleston, Patricia
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Huddleston, Patricia T.
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Ibáñez, María José
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Ioniță, Daniela
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
2
Displays signs and involvement : the visual path to purchase intention
Behe, Bridget K.
;
Zhao, Jing
;
Sage, Lynne
;
Huddleston, …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 511-522
Persistent link: https://www.econbiz.de/10010222157
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