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~language:"eng"
~person:"Benfica, Rui"
~person:"Ewing, Michael"
~person:"Herforth, Anna"
~person:"Kirimi, Lilian"
~subject:"Australien"
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The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro
;
Ewing, Michael
;
Mather, Dineli R.
; …
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
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