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~language:"eng"
~person:"Bertilsson, Jon"
~person:"Hack, Andreas"
~type_genre:"Thesis"
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The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Rosina, Margarete
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2018
Persistent link: https://www.econbiz.de/10011719048
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The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
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2009
Persistent link: https://www.econbiz.de/10003905269
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