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~language:"eng"
~person:"Bezençon, Valéry"
~person:"Chen, Xinlei"
~person:"Cummins, John David"
~person:"Dong, June"
~person:"Glynn, Mark S."
~subject:"Brand management"
~type_genre:"Fallstudie"
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Business-to-business brand management : theory, research and executive case study exercises
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Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
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