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~language:"eng"
~person:"Bonatti, Alessandro"
~person:"Harrigan, Paul"
~person:"Tuten, Tracy L."
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Search: subject:"Internet marketing"
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Internet marketing
46
Online-Marketing
46
Social Web
17
Social web
17
Werbung
13
Advertising
12
Beziehungsmarketing
11
Consumer behaviour
11
Konsumentenverhalten
11
Relationship marketing
11
Competition
10
Matching
10
Preismanagement
10
Pricing strategy
10
Theorie
10
Theory
10
Wettbewerb
8
Brand management
6
Digitalisierung
6
E-commerce
6
Electronic Commerce
6
Markenführung
6
Marketing
6
Communication media
5
Data
5
Database
5
Datenbank
5
Digital Platforms
5
Digital platform
5
Digitale Plattform
5
Digitization
5
Kommunikationsmedien
5
Preisdifferenzierung
5
Price Discrimination
5
Price discrimination
5
Stability of equilibrium
5
Stabilität eines Gleichgewichts
5
Web analytics
5
Webanalyse
5
Auction
4
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Bonatti, Alessandro
Harrigan, Paul
Tuten, Tracy L.
Goldfarb, Avi
30
Tucker, Catherine
29
Dwivedi, Yogesh Kumar
27
Chaffey, Dave
24
Wilbur, Kenneth C.
24
Skiera, Bernd
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
18
Tucker, Catherine E.
18
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
El-Gohary, Hatem
14
Filieri, Raffaele
14
Grewal, Dhruv
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Qiu, Liangfei
14
Chen, Jianqing
13
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Cowles Foundation Discussion Paper
5
Cowles Foundation discussion paper
5
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2
Journal of business research : JBR
2
Journal of marketing education : JME
2
Journal of marketing theory and practice
2
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
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1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Rotman School of Management Working Paper
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The Rand journal of economics
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ECONIS (ZBW)
46
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1
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
2
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
Saved in:
3
Data, competition, and digital platforms
Bergemann, Dirk
;
Bonatti, Alessandro
-
2022
Persistent link: https://www.econbiz.de/10013464241
Saved in:
4
Principles of marketing for a digital age
Tuten, Tracy L.
-
2024
-
2nd edition
Persistent link: https://www.econbiz.de/10013540770
Saved in:
5
Social media marketing
Tuten, Tracy L.
-
2024
-
5th edition
Persistent link: https://www.econbiz.de/10014461324
Saved in:
6
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
7
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
8
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
9
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
10
The SAGE handbook of digital marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013350348
Saved in:
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