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~language:"eng"
~person:"Bonfrer, Andre"
~subject:"Kapitaleinkommen"
~type_genre:"Aufsatz in Zeitschrift"
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The impact of brand quality on shareholder wealth
Bharadwaj, Sundar G.
;
Tuli, Kapil R.
;
Bonfrer, Andre
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 88-104
Persistent link: https://www.econbiz.de/10009297016
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