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~language:"eng"
~person:"Bonney, Leff"
~person:"Davis, Lenita"
~person:"Essl, Andrea"
~person:"Hamwi, G. Alexander"
~person:"Tapia, Christina P."
~subject:"Leistungsbündel"
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Journal of marketing theory and practice : JMTP
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The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework
Plouffe, Christopher R.
;
Nagel, Duane
;
Bonney, Leff
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012181637
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