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~language:"eng"
~person:"Bradbury, Trish"
~subject:"Brand image"
~subject:"Profisport"
~subject:"Sportorganisation"
~type_genre:"Case study"
~type_genre:"Thesis"
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International journal of sports marketing & sponsorship
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Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
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