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~language:"eng"
~person:"Breazeale, Michael"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Konsumentenverhalten
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Analyzing the strategic role of social networking in firm growth and productivity
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
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