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~language:"eng"
~person:"Brown, David M."
~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Value co-creation
2
Value creation
2
Acculturation
1
B-to-B-Marketing
1
B2B marketing
1
Beer
1
Bier
1
Boundary spanning
1
Business network
1
Business-to-business marketing
1
COVID-19
1
Consumer behaviour
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Coronavirus
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Corporate Social Responsibility
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Corporate culture
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Corporate social responsibility
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Cultural adaptation
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Cultural adoption
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Cultural appropriation
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Cultural identity
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Culture
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Customer integration
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Customer value
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Essentialism
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Innovation
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Internal marketing
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International marketing
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Internationales Marketing
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KMU
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Konsumentenverhalten
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Kultur
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Kulturelle Identität
1
Kundenintegration
1
Kundenwert
1
Lieferantenmanagement
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Migranten
1
Migrants
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Nachhaltige Entwicklung
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Nachhaltigkeit
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Brown, David M.
Dey, Bidit Lal
6
Babu, Mujahid Mohiuddin
3
Apostolidis, Chrysostomos
2
Rahman, Mizan
2
Roy, Sanjit
2
Singh, Pallavi
2
Bhowmick, Sanjay
1
Chelekis, Jessica
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Dora, Manoj
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Dwivedi, Yogesh Kumar
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Kamal, Muhammad Mustafa
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Kretsos, Lefteris
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Mishra, Nishikant
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Pandit, Ameet
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Sharifah Faridah Syed Alwi
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
2
Sustainability in the beer and pub industry during the COVID-19 period : an emerging new normal
Singh, Pallavi
;
Brown, David M.
;
Chelekis, Jessica
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 656-672
Persistent link: https://www.econbiz.de/10013168024
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