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~language:"eng"
~person:"Brown, Drew"
~person:"Li, Chunyu"
~subject:"Book trade"
~subject:"Electronic Commerce"
~subject:"Product information"
~subject:"Produktinformation"
~subject:"Viral marketing"
~type:"article"
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Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
2
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Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
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2
Construal-level mind-sets and the perceived validity of marketing claims
Wright, Scott
;
Manolis, Chris
;
Brown, Drew
;
Guo, Xiaoning
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009530046
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