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~language:"eng"
~person:"Brunninge, Olof"
~person:"Gupta, Suraksha"
~person:"Redler, Jörn"
~subject:"Brand management"
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Brand management
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6
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6
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3
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2
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Brunninge, Olof
Gupta, Suraksha
Redler, Jörn
Balmer, John M. T.
31
Melewar, T. C.
12
Foroudi, Pantea
7
Otubanjo, Olutayo
7
Balmer, John M.T.
6
Bang, Nguyen
6
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6
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6
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6
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6
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6
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6
Sharifah Faridah Syed Alwi
6
Abratt, Russell
5
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5
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5
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5
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5
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4
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Dev, Chekitan S.
4
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3
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3
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3
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3
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3
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Journal of business research : JBR
2
Corporate communications : an international journal
1
Foundations of corporate heritage
1
Routledge studies in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
3
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
4
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
5
Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
Saved in:
6
The dual opening to brand heritage in family businesses
Blombeck, Anna
;
Brunninge, Olof
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
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