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~language:"eng"
~person:"Bullinger, Hans-Jörg"
~person:"Gupta, Poonam"
~person:"Kowalkowski, Christian"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Dienstleistungsbranche"
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Dienstleistungssektor
17
Service industry
17
Bundling strategy
9
Leistungsbündel
9
Dienstleistung
7
Services
7
Business services
6
Servitization
6
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6
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4
Business-to-business marketing
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Aufsatz in Zeitschrift
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Bullinger, Hans-Jörg
Gupta, Poonam
Kowalkowski, Christian
Gallouj, Fai͏̈z
16
Rubalcaba-Bermejo, Luis
15
Witell, Lars
14
Edvardsson, Bo
11
Gebauer, Heiko
11
Gustafsson, Anders
11
Kindström, Daniel
11
McColl-Kennedy, Janet R.
11
Djellal, Faridah
10
O'Cass, Aron
10
Savona, Maria
10
Wirtz, Jochen
10
Evangelista, Rinaldo
9
Raddats, Chris
9
Rahman, Zillur
9
Williams, Colin C.
9
Wyszkowska-Kuna, Joanna
9
Cheng, T. C. E.
8
Huang, Ming-Hui
8
Meliciani, Valentina
8
Miles, Ian D.
8
Stare, Metka
8
Talib, Faisal
8
Altinay, Levent
7
Brady, Michael K.
7
Daniels, Peter W.
7
Fu, Na
7
Jaakkola, Elina
7
Kohtamäki, Marko
7
Morikawa, Masayuki
7
Sok, Phyra
7
Subramony, Mahesh
7
Wünderlich, Nancy V.
7
Ark, Bart van
6
Bosak, Janine
6
Coffey, William J.
6
Gallego, Jorge
6
Gill, Amarjit
6
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Industrial marketing management : the international journal for industrial and high-tech firms
6
The journal of business & industrial marketing
4
Journal of business research : JBR
2
India policy forum
1
International journal of knowledge management studies : IJKMS
1
Journal of business-to-business marketing
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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17
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date (oldest first)
1
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
2
Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms
Rapaccini, Mario
;
Saccani, Nicola
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 225-237
Persistent link: https://www.econbiz.de/10012285359
Saved in:
3
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
4
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
5
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
6
Special section on critical perspectives on service growth
Kowalkowski, Christian
(
ed.
);
Gebauer, Heiko
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011672146
Saved in:
7
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
8
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
9
The evolution of service innovation research : a critical review and synthesis
Carlberg, Per
;
Kindström, Daniel
;
Kowalkowski, Christian
- In:
The service industries journal
34
(
2014
)
5
,
pp. 373-398
Persistent link: https://www.econbiz.de/10010379368
Saved in:
10
Service innovation in product-centric firms : a multidimensional business model perspective
Kindström, Daniel
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10010248166
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