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~language:"eng"
~person:"Bundorf, M. Kate"
~subject:"Produktdifferenzierung"
~subject:"Wettbewerbsstrategie"
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Produktdifferenzierung
Wettbewerbsstrategie
Assortment
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Choice overload
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Consumer behaviour
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Bundorf, M. Kate
Argentesi, Elena
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
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