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~language:"eng"
~person:"Calantone, Roger J."
~person:"Tiwari, Rajnish"
~person:"Wind, Yoram"
~subject:"Marketing"
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Search: subject:"Produktinnovation"
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New product development
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Calantone, Roger J.
Tiwari, Rajnish
Wind, Yoram
Kaiser, Ulrich
4
Ali, Sadaqat
3
Ali, Shabahat
3
Appel, Andrew
3
Dangl, Thomas
3
Dawid, Herbert
3
Herstatt, Cornelius
3
Kopel, Michael
3
Pradeep, A. K.
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Sthanunathan, Stan
3
Wu, Weiwei
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2
Brem, Alexander
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Kohlbacher, Florian
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Source
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
2
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Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
Saved in:
2
Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
3
When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
4
Product policy : concepts, methods, and strategy
Wind, Yoram
-
1982
Persistent link: https://www.econbiz.de/10004761405
Saved in:
5
New product forecasting : models and applications
Wind, Yoram
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10004619129
Saved in:
6
New-product forecasting : models and applications
Wind, Yoram
(
ed.
);
Mahajan, Vijay
(
contributor
); …
-
1981
Persistent link: https://www.econbiz.de/10013502063
Saved in:
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