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~language:"eng"
~person:"Chan, Kara"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Celebrity-Werbung"
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Markenführung
Werbung
Advertising effects
4
Celebrity endorsement
4
Celebrity-Werbung
4
Werbewirkung
4
Advertising
3
Brand image
2
Consumer behaviour
2
Hong Kong
2
Hongkong
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Jugendliche
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Konsumentenverhalten
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Markenimage
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Youth
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Celebrity motivation
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Communication effects
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Großbritannien
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Internet marketing
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Online-Marketing
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Public services
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Qualitative Methode
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Source attractiveness
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United Kingdom
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Young adults
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advertising effects
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advertising persuasiveness
1
celebrities
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celebrity endorsement
1
celebrity-brand congruency
1
meaning transfer model
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online influencers
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qualitative method
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relational study
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Chan, Kara
Erfgen, Carsten
6
Schimmelpfennig, Christian
5
Sattler, Henrik
4
Arora, Nilesh
3
Banerjee, Neelotpaul
3
Baxter, Stacey M.
3
Foroudi, Pantea
3
Garthwaite, Craig L.
3
Hussain, Shahzeb
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Ilicic, Jasmina
3
Melewar, T. C.
3
Mills, Scott
3
Parsad, Chandan
3
Patterson, Anthony
3
Prashar, Sanjeev
3
Quinn, Lee
3
Roy, Subhadip
3
Singh, Ramendra Pratap
3
Wood, Natalie T.
3
Abirami, U.
2
Ambroise, Laure
2
Bauer, Brittney C.
2
Bettman, James R.
2
Burkhalter, Janée N.
2
Camilleri, Mark Anthony
2
Castillo, Ernesto del
2
Centeno, Edgar
2
Davies, Fiona
2
Dennis, Charles
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Dwivedi, Abhishek
2
Escalas, Jennifer Edson
2
Fan, Fei
2
Gergaud, Olivier
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Johnson, Clark D.
2
Johnson, Johney
2
Johnson, Lester W.
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International review on public and non-profit marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
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