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~language:"eng"
~person:"Cleveland, Mark"
~subject:"Brand management"
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Brand management
Consumer behaviour
17
Cultural identity
17
Konsumentenverhalten
17
Kulturelle Identität
17
Globalization
12
Globalisierung
11
Ethnic group
9
Ethnische Gruppe
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Nationalkultur
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Welt
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World
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Social integration
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Acculturation
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International marketing
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Internationales Marketing
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Cosmopolitanism
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China
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Ethnic identity
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Global consumer culture
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Materialism
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Personality psychology
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Persönlichkeitspsychologie
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Chinese (People)
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Chinesen
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Consumer ethnocentrism
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International market segmentation
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Internationale Marktsegmentierung
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Messung
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Cleveland, Mark
Torelli, Carlos J.
5
Batra, Rajeev
4
Schroeder, Jonathan E.
4
Feinberg, Fred M.
3
Seo, Yuri
3
Wang, Jing
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Keh, Hean Tat
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Torres, Anna
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Voyer, Benjamin G.
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Wang, Cheng Lu
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Zhang, Y. Charles
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Abderrezak, Benhabib
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Abrar, Muhammad
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Adegbite, Emmanuel
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Aguirre-Rodriguez, Alexandra
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Ahn, Jiseon
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Journal of business research : JBR
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ECONIS (ZBW)
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
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