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~language:"eng"
~person:"Cleveland, Mark"
~subject:"Internationale Marktsegmentierung"
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Internationale Marktsegmentierung
Consumer behaviour
17
Cultural identity
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Kulturelle Identität
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Globalization
12
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Cleveland, Mark
Agarwal, James
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Arıkan, Gülay
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International marketing review
1
Journal of business research : JBR
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ECONIS (ZBW)
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Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark
;
Erdoğan, Seçil
;
Arıkan, Gülay
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 934-943
Persistent link: https://www.econbiz.de/10009241424
Saved in:
2
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
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