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~language:"eng"
~person:"Costagliola, Gennaro"
~person:"Diehl, Sandra"
~type_genre:"Aufsatz im Buch"
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Search: subject:"Mediennutzung"
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Media usage
4
Mediennutzung
4
Media industries
2
Mediensektor
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1
Advertising effects
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1
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Motor vehicle
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Costagliola, Gennaro
Diehl, Sandra
Calder, Bobby J.
2
Ferrucci, Filomena
2
Malthouse, Edward C.
2
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Breaking new ground in theory and practice
1
Enterprise information systems : 8th International Conference, ICEIS 2006, Paphos, Cyprus, May 23 - 27, 2006 ; revised selected papers
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Web information systems and technologies : third international conference ; WEBIST 2007, Barcelona, Spain, March 3 - 6, 2007 ; revised selected papers
1
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ECONIS (ZBW)
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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2
The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
Saved in:
3
A simulation environment to assess driving performances while interacting with on-board telematics systems
Costagliola, Gennaro
;
Martino, Sergio Di
;
Ferrucci, Filomena
- In:
Enterprise information systems : 8th International …
,
(pp. 439-451)
.
2008
Persistent link: https://www.econbiz.de/10003675814
Saved in:
4
Logging and analyzing user's interactions in web portals
Costagliola, Gennaro
;
Ferrucci, Filomena
;
Fuccella, Vittorio
- In:
Web information systems and technologies : third …
,
(pp. 213-229)
.
2008
Persistent link: https://www.econbiz.de/10003752172
Saved in:
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