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~language:"eng"
~person:"Crawford, Eric W."
~person:"Ewing, Michael"
~person:"Holdsworth, David"
~person:"Salvacruz, Joseph C."
~person:"Weber, Michael T."
~subject:"Social Web"
~type:"article"
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The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro
;
Ewing, Michael
;
Mather, Dineli R.
; …
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
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