//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Cruthirds, Kevin W."
~person:"Delmestri, Giuseppe"
~subject:"Comparison"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Darstellung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Comparison
Humor
3
USA
3
United States
3
Vergleich
3
Mexico
2
Mexiko
2
Advertising
1
Advertising effects
1
Brand management
1
Consumer behaviour
1
Cultural identity
1
Fernsehwerbung
1
Fragebogen
1
Higher education institution
1
Hochschule
1
Konsumentenverhalten
1
Kulturelle Identität
1
Markenführung
1
Measurement
1
Messung
1
Organizational behaviour
1
Questionnaire
1
Television advertising
1
Verhalten in Organisationen
1
Visualisierung
1
Visualization
1
Welt
1
Werbewirkung
1
Werbung
1
World
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Bibliografie enthalten
Article in journal
3
Language
All
English
Author
All
Cruthirds, Kevin W.
Delmestri, Giuseppe
Wang, Valerie Lynette
3
Wang, Yong Jian
3
Laroche, Michel
2
Nepomuceno, Marcelo Vinhal
2
Richard, Marie-Odile
2
Wei, Jie
2
Aydınlı, Fulya
1
Ayoun, Baker
1
Bacouel-Jentjens, Sabine
1
Carlo, Thomas J.
1
Chen, Han
1
Christina, Boutsouki
1
Decker, Wayne H.
1
Drori, Gili S.
1
Hoffmann, Stefan
1
Huang, Liang
1
Hutter, Katharina
1
Kitchen, Philip J.
1
Leonidas, Hatzithomas
1
Oberg, Achim
1
Schwarz, Uta
1
Wei, Joicey J.
1
Yang, Inju
1
Yao, Hong
1
Yorgos, Zotos
1
Zhu, Ying
1
more ...
less ...
Published in...
All
International studies of management and organization
1
Journal of advertising research
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The unbearable lightness of university branding cross-national patterns
Delmestri, Giuseppe
;
Oberg, Achim
;
Drori, Gili S.
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10011286439
Saved in:
2
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
3
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->