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~language:"eng"
~person:"Cruz-Cárdenas, Jorge"
~person:"Horky, Alisha Blakeney"
~subject:"Finanzwissenschaft"
~subject:"Game theory"
~subject:"Kinder"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Sammlung"
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Finanzwissenschaft
Game theory
Kinder
Konsumentenverhalten
Consumer behaviour
5
Geschenk
5
Gifts
5
Consumer behavior
2
Gewinn
2
Lateinamerika
2
Latin America
2
Profit
2
Profitability
2
Rentabilität
2
Revenue
2
Bekleidung
1
Bekleidungsindustrie
1
Bonus gift cards
1
Cannibalization
1
Clothing
1
Clothing disposition
1
Clothing industry
1
Collectivism
1
Disliked gifts
1
Disposition by gifting
1
Einnahmen
1
Gift card
1
Leistungsentgelt
1
Performance pay
1
Personality psychology
1
Persönlichkeitspsychologie
1
Receiver of the gift
1
Recipient
1
Use
1
Value
1
cannibalization
1
collectivism
1
consumer behaviour
1
logistic regression
1
profit
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replacement visits
1
revenue
1
status of the gift
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Cruz-Cárdenas, Jorge
Horky, Alisha Blakeney
Givi, Julian
8
Belk, Russell W.
5
Hooge, Ilona E. de
4
Shoham, Aviv
3
Astous, Alain d'
2
Baskin, Ernest
2
Bradford, Tonya Williams
2
Chen, Tser-yieth
2
Clarke, Jackie
2
Das, Gopal
2
Ennew, Christine T.
2
Galak, Jeff
2
Hopp, Daniel
2
Lin, Wanchuan
2
Lowrey, Tina M.
2
Meng, Juanjuan
2
Minowa, Yuko
2
Mouakhar-Klouz, Dania
2
Mu, Yumei
2
Munch, James M.
2
Nguyen, Hieu P.
2
Norvell, Tim
2
Ockenfels, Axel
2
Otnes, Cele
2
Polman, Evan
2
Reshadi, Farnoush
2
Ruffle, Bradley J.
2
Ruvio, Ayalla
2
Straeter, Laura M.
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Süß, Karolin
2
Tynan, Caroline
2
Val Núñez, Maria Teresa del
2
Al-Nowaihi, Ali
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Allred, Anthony T.
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Antón, Carmen
1
Arnould, Eric J.
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Journal of business research : JBR
2
International journal of consumer studies
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Bonus gift card programs : a methodology to measure the impact on revenue and profit
Norvell, Tim
;
Horky, Alisha Blakeney
- In:
The international review of retail, distribution and …
28
(
2018
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10011962061
Saved in:
2
Gift card program incrementality and cannibalization : the effect on revenue and profit
Norvell, Tim
;
Horky, Alisha Blakeney
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 250-257
Persistent link: https://www.econbiz.de/10011747857
Saved in:
3
Clothing disposition by gifting : benefits for consumers and new consumption
Cruz-Cárdenas, Jorge
;
Val Núñez, Maria Teresa del
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4975-4979
Persistent link: https://www.econbiz.de/10011589033
Saved in:
4
The use of disliked gifts from a consumer behavior perspective
Cruz-Cárdenas, Jorge
;
González, Reyes
;
Val Núñez, …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1635-1637
Persistent link: https://www.econbiz.de/10011298871
Saved in:
5
The status of gifts in the receiver's life : reason for the transformation of commercial products into special, common or hated objects
Cruz-Cárdenas, Jorge
- In:
International journal of consumer studies
38
(
2014
)
2
,
pp. 139-145
Persistent link: https://www.econbiz.de/10010258202
Saved in:
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